Field marketing: coping with the data deluge
The digital revolution has brought with it significant volumes of data, and new tools to handle it, but brands must do better to interpret and understand data from the field, writes Rob McLuhan.
View ArticleEx-P&G development head warns of management 'killing golden goose'
Dr Mike Addison, a former Procter & Gamble UK research and development head, has said the company's management is at risk of "over-managing the extremely difficult process" of innovation, which...
View ArticleQ&A with Eat marketing director Sarah Doyle
Eat marketing director Sarah Doyle talks to Marketing about becoming less London-centric and outlines the growing importance of marketing for a word-of-mouth brand.
View ArticleTech: The Internet of Things
Explaining the concept of 'The Internet of Things' is difficult, writes John V Willshire, but it revolves around how the maker creates something and the customer brings it to life.
View ArticleWhy Facebook is yet to crack ROI with its latest measurement tool
Proving return on investment has long cast a shadow over Facebook, as marketers strive to tie their ever-increasing social media spend to solid commercial goals.
View ArticleClient View - Three clients take three routes to true integration
But all our interviewees agree that agencies may need to be reminded that integration should be applied consistently to building business.
View ArticleStarbucks bows to pressure over UK tax
Starbucks is reassessing the amount of tax it pays in the UK, following major public backlash, saying it understands "we need to do more to maintain and further build public trust".
View ArticleTaxing issues for marketing as brand trust is called into question
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes,...
View ArticleInfiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both...
Infiniti's global F1 director Andreas Sigl, a former marketer at Intel, Audi and Nissan, told Marketing about the decision to become title sponsor of championship-winning Formula 1 team Red Bull Racing.
View ArticleInstagram boss denies users' photos will be sold for advertising purposes
Instagram co-founder Kevin Systrom has been forced to reassure its users that it has no intention to sell photos for advertising purposes, following a social media backlash.
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